Search Engine Optimization:
White hat SEO is our standard. Depends on the abilities of the webserver available. Even each image will have the filename what's showing it in a webbrowser, ending with rewrite everything via .htaccess, combined with SEM-campaigns.
We're pretty expierenced with that; single keywords being the goal to rank at first SERP are done easily depending your target. Double keys are easy, just try it with "Root Art" in your preferred search engine. And the website is new, started 11/2009, but the domain itself older, not owned by us before.